SPRITE X WRESTLEMANIA

End-to-End Campaign Brand & Marketing Execution

Campaign Brand Identity | Integrated Campaign Marketing | Experiential & OOH Design

Programs: Photoshop, Illustrator, Adobe Firefly, Gemini

The Sprite x WrestleMania campaign is a conceptual brand partnership designed to capture the energy, spectacle, and intensity of WWE’s biggest stage through the lens of refreshment. Built around the idea of contrast, the campaign positions Sprite as the ultimate counterbalance to the heat and intensity of WrestleMania — delivering a bold, cooling presence in high-energy environments. The concept, “The Grandest Stage. The Grandest Refreshment.”, drives a unified visual system that blends atmosphere, light, and motion across every touchpoint. The campaign extends beyond product design into a fully realized marketing ecosystem, including limited-edition packaging, large-scale out-of-home advertising, in-arena branding, retail displays, and promotional assets. Each element is designed to feel immersive, as if the product itself is generating energy within its environment. The visual identity is built around a cinematic, high-contrast design language that combines dark environments with a signature green glow — symbolizing refreshment cutting through intensity. This system ensures consistency while allowing flexibility across different formats and scales.